YouTube ranting – even less cool than Rebecca Black…

21 Mar

by Ben Miller

Just look at this video:

It epitomises everything that’s wrong with YouTube. Over the last 2 or 3 years, an internet fad has rapidly become a widespread obsession – especially on the other side of the Pond.

Scores of home-made videos began to appear on a site which had previously been a hotspot for people searching for music videos and free films.

Controversially though, is it journalism? Most of these video ‘bloggers’ air their [mostly tedious] opinions in a distinctly journalistic fashion, but is that purely due to the channelling of information?

One thing they most definitely are not is impartial, meaning that in the traditional sense of the word these would be (slash wannabe) professeurs de grâce can’t be considered journalists. Actually, screw the info, this is a severe case of cyber-bitching gone mad.

What really gets my goat is the sheer audacity of it all! Most of these uploaders, who usually ‘broadcast’ from a webcam in their bedrooms (or in Chris Crocker’s case under the sheets), drone on and on about how irritating their chosen subject is. How very dare they!

Justin Bieber, Lady GaGa, Britney Spears and scores of other frequently victimised celebs are torn apart by absolute nobodies! I don’t understand why some of these morons have millions of hits! Who are they? Why should anybody care what they have to say about anyone!? Especially someone who’s achieved far more with their life than they ever will!

A blogger called Megan O’Neill wrote a piece last week on a specific area of internet ranting that is not celebrity-oriented, but whose principles are the same. She notes that people judge entirely on what they see in the video, as they don’t know the poster as a person, meaning there’s a massive danger of being defined purely by what you say in your rant. Many of the responses to Megan’s blog post support video bloggers’ freedom of speech.

So why do they bother doing it? I believe that it’s purely an attention thing. Every idiot who uploads a bitchy vid striving for hits is hoping to be the next Perez Hilton – and God forbid there should ever be another one of him unleashed on us all!

Sure, advertising revenue stemming from YouTube’s commercial highlighting of those videos whose number of views starts to approach the million mark and its repercussions (popularity and interest leading to television contracts and appearances) is a definite incentive. But surely they must all realise that this type of success only comes to a smidgenous percentage of YouTube ranters.

Those who do start to attract a sizeable number of hits, however, often get rather big. And it’s this popular attention that makes YouTube a wholly social medium.

Luckily, not many peoples’ opinions (amongst my peers at least) seem to be in any way altered or affected by what they see of online rants.

Hopefully the trend will die out as quickly as it sprung up. Unfortunately, with all the millions out there desperate to have their nothingsy voices heard, platforms offering audio-visual uploading facilities are likely to carry on being clogged with this rubbish.

http://marketing.about.com/b/2009/02/22/youtube-social-media-marketing-via-video.htm

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One Response to “YouTube ranting – even less cool than Rebecca Black…”

  1. Paul Bradshaw March 22, 2011 at 8:27 am #

    I doubt the people creating these videos care whether it’s journalism or not (by the way, impartiality is not an inherent quality of journalism, otherwise you rule out all newspapers before 1900, large parts of many current newspapers, and many countries’ entire media operations!).

    The ironic thing is that this blog post is a rant about people ranting – would like to see some more research underpinning what you’re saying – is it “purely an attention thing”? Research I’ve read suggests otherwise. Can you read some? Do some of your own? Speak to an expert? Until you do, you’re no better than the people you rant against!

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