The 3 best tools for social media bloggers

27 Mar

by Ben Miller

One of the main challenges we face when leading a social media campaign is choosing which tool to use to control the our cyber developments. It is important to have multiple platforms that allow you to manage and monitor your online activity, but it’s often difficult to use them all at once (diverse as they are!) which means that we can’t envisage our actions in the grand scheme of things.

To localise and control our social media-based activities, custom desktops like Netvibes were invented.  Such platforms allow you to add all profiles in the same space and also customise the necessary feeds. Moreover, we also have other tools designed to ‘revitalise’ profiles in a simpler way, as is the case of FriendFeed. In short, they’re tools to make cyber life a little easier.

Some of the most useful for control your activity are:

Netvibes: One of the most popular platforms that uses custom desktop to control posts on the web.  It’s divided into tabs so that  an RSS widget can be added to each post. In this way, we can create a personalised desktop from which to update our Twitter and Facebook profiles, and to add widgets to control YouTube and Flickr (among other utilities) and open a custom tab that automatically adds the RSS of blogs that we specifically search for in forums or other blogs. This allows immediate control of our platforms and activities.

iGoogle: Broadly speaking, iGoogle works similarly to Netvibes as an incorporational platform for widgets and feeds. iGoogle makes blogging and projecting easy, because, as with the other Google tools, you only need an email account to get started.  The big disadvantage is that it cannot be made public.

 

TweetDeck:  This is another tool that integrates various social networking profiles.  The advantage of is that users can view  each of the profiles in columns and add customised columns. In Twitter’s case, TweetDeck can be used to control tweets, searches, or direct messages at a glance.  It also has the advantage of being able to highlight active profiles in various social platforms – v useful for online campaigns and corporate profiles.

The big difference with TweetDeck is that it isn’t used in the browser itself – instead you have to download it as an application.

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