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Dell’s Stephen Jio on Social Media and Citizen Journalism

19 Nov

 

Dell's Stephen Jio talks social media at City University's Dell event

By Ian Kearney

Dell’s social media guru Stephen Jio was at City University today giving a talk entitled; Making a name in the social media world.

Despite the fact that Mr Jio made some very interesting points on utilising social media for business’s, the lecture was largely attended by journalism students and it wasn’t long before Mr Jio’s talk moved into the realm of social media and citizen journalism. A video of which can be watched below.

Outside of citizen journalism, Jio also noted the, social media years are like dog years.” Stressing that because everything in the world of social media happens so fast, news becomes old news very fast.

Dell has amassed around 3.5 million followers on its various Twitter accounts ranking it in the top 5 worldwide for Twitter following. When asked by Me and Social Media if Dell employed a specific strategy to build up such an enormous community, Jio insisted that the growth of the Dell online community was in fact organic and perhaps helped by some of their viral campaigns on youtube.

“Its all about putting out something that people want to hear. If you put it out there people will want to follow you.”

Watch a quick clip of what Mr Jio had to say on social media.

 

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