Tag Archives: thunderbirds

Remember when nostalgia was the key to social media? I’m not sure I do…

1 Apr

Josh Cheesman
@JoshCheesman

Do you remember TaleSpin? The cartoon with characters from The Jungle Book, except they were in a 1920s setting and Baloo flew one of those planes that could land on water? And do you remember the theme tune?

Awesome. Now that’s a great intro. What were your favourite cartoon opening themes? DuckTales? Bucky O’Hare? Teenage Mutant Hero Turtles? Ch-Ch-Chip and Dale, Rescue Rangers?

… It’s OK., I’ve not lost the plot. I was just making an effort to stir a bit of nostalgia in the likely demographic of the blog. Why, you might ask? Because according to a new article, nostalgia is one of the most important tools in a social medi-ite’s arsenal.

(You don’t get tools in an arsenal, do you? Well, I guess you might if you were some kind of slasher movie tool box killer. Hey, remember all the old slasher movie killers? Freddy, Jason, Mike Myers before he started doing comedies…)

Yeah, I’ll admit I was trying to do the nostalgia thing again.

“A New Goldmine in Social Media”

So like a said, an article published yesterday claims that nostalgia is “the new golden nugget of social media”.

Golden Nuggets

Pictured: nostalgia.

Using the suspciously made-up sounding example of Michael the baker and his Facebook page, the author talks about how even simple references and questions help foster warm feelings and fun conversation with the online community. It’s done from the point of view of a business getting itself out there, but the article is phrased in terms of community interaction, which is a crucial aspect of being a journalist on the web as opposed to on TV or in a newspaper.

I’m a little sceptical of whether nostalgia is that persuasive a factor in gaining social capital. I mean, there’s only so long you get by on the good will of pop culture history, especially in journalism. Our business is telling people what’s new, not asking them to remember things that are old.

Besides, the internet is drowning in nostalgia, especially for the children of the 80s and 90s (case in point: the fact that I was able to get video clips of all those theme tunes with a minimum of searching online).

On the other hand though, a bit of nostalgia every once in a while can be a powerful tool. In this day and age, with so many websites providing news content, you need to make yours stand out. And if you reference Thunderbirds in a story about the International Rescue Corps, or use a picture of the Emperor from Star Wars to talk about the “dark side” of social media, maybe that’s just the hook you need to get people into your story.

So, let’s finish up with the obligatory question  – do you remember a news article that you read primarily because there was something fun or nostalgic about it?

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